Responsible communication
Communication is essential for a business. Key messages should be understood by all stakeholders and should not be misleading.
“Effective communication is 20% what you know and 80% how you feel about what you know.” — Jim Rohn
Corporate responsibility requires a systemic approach to communication. Given the current pressure of green transition, businesses face challenges regarding responsible communication and practices.
Image & reputation
Your message should seek to spread the “true, reliable, and truthful reality” of your day-to-day business.
Avoid greenwashing
Convey messages that have scientific or certified proof and are aligned with internal practices and the challenges of an ecological transition that you face.
Don’t mislead
Your customers are your most important assets. Don’t try to sell something that is unfounded or disproportionate in ecological information.
Shift the Paradigm
Instead of misleading communication, be transformative and embrace change with coherence and action in sustainability.
Start being a frontrunner of the truth.
We are convinced that many companies want to be at the forefront of corporate sustainability communication. But what and how you communicate is very important. Are publicly released messages credible and accurate? Are they backed by analysis, evaluation, or scientific basis? Is it the harsh reality behind the curtain, or did you try to dress it up to look good? If you tried to be nice and evaded the information, someone will be dissatisfied and will fill out a complaint sooner or later.
Through out the sustainability consultancy, we will help you identify omissions and mistakes in communication and guide you in the most correct approach. When you want to have notable messages about progress or sustainability projects, the most important aspect is that the messages are properly supported by a reference base. Otherwise, the messages may be categorized as “greenwashing,” and you may be penalized.
You need the right direction
for your business, we’ll help you do that.
Address Business
Ulpia Traiana no 2, Timisoara – 300215,
Timis County, Romania
Your benefit when contacting us:
We bring deep and specialized knowledge in these fields, but what truly sets us apart is our holistic perspective. We understand that true value lies in capturing synergies and connections across boundaries, bridging the gaps between different parts of an organization by optimizing the collective impact of all components.
Clients Trust Bluesid.
Gabriela is our Founder, the consultant, the mentor, and the coach of many managers or sustainability managers in Romania. Over the past 15 years, she has provided support and advice to many Romanian companies in the area of sustainability.
Let’s Collaborate with Us!
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
